Campaigns & design
A planned month of email people are glad to open - and not a single stock template.
A planned calendar of on-brand campaigns, written in your voice and designed from scratch - never a stock template.
What's included
A running campaign program - planned, written and designed - so the calendar is always one step ahead of you.
A monthly campaign calendar
Every send planned ahead around launches, seasons and the story you want to tell - no more deciding what to email the night before.
Copy in your voice
Subject lines, preview text and body copy written to sound like your brand, not a swipe file everyone else is using.
Designed from a blank page
Each email is laid out from scratch to match your site and packaging, so the inbox feels like a continuation of the brand.
Segmented sends
The right message to the right slice of your list, so engaged buyers and quiet subscribers never get the same blast.
SMS that fits the moment
Short, well-timed texts for the sends that earn a place on the lock screen - paired with the campaign, not bolted on.
A monthly readout
What worked, what flopped and what we're changing next month, tied back to revenue rather than vanity opens.
How it works
A monthly rhythm that takes the campaign calendar off your plate and onto ours.
Plan the month
We map the calendar around your launches, restocks and seasonal moments, so every week has a reason to land in the inbox.
Write and design
Each campaign is written in your voice and designed from scratch - a fresh layout built to fit the message, not a reused shell.
Segment and schedule
We choose who each send goes to and when, protecting your list while still putting the offer in front of the people most likely to buy.
Send, read, refine
After every send we review the numbers and feed what we learn straight into next month's plan.
Every week earns its place in the inbox.
Here is the shape of a typical month - a mix of launch, story, proof and a final nudge, so the list never gets the same email twice.
Launch the drop with a designed hero and a clear first look.
A value send - the why behind the product, no hard sell.
Reviews and real customers doing the convincing for you.
Close the loop with urgency, backed by a short text reminder.
Same blocks, same buttons, same grey boxes as every other store. It ships fast and then blends into a hundred other inboxes.
Built from your brand, so it reads like a continuation of the store. It takes more craft - and it is the difference people open for.
Is this right for you?
The questions brands ask before they let us run the calendar.
How many campaigns do you send a month?
Usually four to eight, depending on your list and how often it wants to hear from you. We would rather send fewer, better emails than flood the inbox and burn the engagement you have.
Do we get to approve everything first?
Yes. You see the plan, the copy and the designed email before anything goes out. Most clients settle into a quick weekly review once they trust the work.
Can you match a brand we already have?
That is the whole idea. We design from your existing brand - colours, type, packaging, tone - so the email reads as an extension of the store, not a separate thing.
The rest of the system
How the services fit togetherLifecycle flows
Welcome, cart, post-purchase and win-back - the automated flows that quietly carry most of your revenue, designed to look like you.
Explore the serviceKlaviyo & SMS
Setup, migration and a clean sending base, plus SMS that adds to the story instead of shouting over it.
Explore the serviceLet's give your calendar a reason to exist.
Send us your brand and we'll come back with the shape of your first month of campaigns - designed, not templated.