Lifecycle flows
The automations that work while you sleep - and carry most of your revenue.
Welcome, cart, post-purchase and win-back - the automated flows that quietly carry most of your revenue, designed to look like you.
What's included
A complete lifecycle program, built as one connected system rather than a pile of disconnected automations.
A full flow map
We chart every automation your store should run, in the order it should be built - so nothing important is left to chance.
Six core flows, built end to end
Welcome, browse, cart, post-purchase, replenishment and win-back - each one designed, written and wired into your data.
Branching logic
First-time buyers, returning customers and subscribers each get a path that fits, instead of one message for everyone.
Email and SMS in one flow
A text steps in where a text lands better, then hands back to email - one conversation across two channels.
On-brand design, not a template
Every flow is designed from scratch to look like the rest of your brand, down to the buttons and the spacing.
Reporting tied to revenue
Each flow reports on what it earned, so you always know which automation is pulling its weight.
How it works
Four steps from a blank Klaviyo account to a set of flows that quietly run your retention.
Map the journey
We trace how people actually move through your store and find the moments where a well-timed message changes the outcome.
Write and design
Every email and text is written in your voice and designed from a blank page, so the flow feels handmade, never generated.
Wire it to your data
We build the triggers, delays and branches in Klaviyo so the right message lands at the right moment, automatically.
Watch, then tune
Once live, we read the numbers and adjust timing, copy and offers until each flow is earning everything it can.
Six flows, built in the order that matters.
Each one picks up where the last leaves off, carrying a customer from a first hello to a habit they barely notice forming.
- 01
Welcome
Turn a new subscriber into a first-time buyer.
- 02
Browse
Nudge the product they looked at but left behind.
- 03
Cart
Remove the last reason to hesitate at checkout.
- 04
Post-purchase
Make the first order the start of a habit.
- 05
Replenishment
Land the reorder the week they run out.
- 06
Win-back
Give a drifting customer one good reason to return.
Is this right for you?
A quick read on the questions most founders ask before they hand us their flows.
We already have a few flows. Is this still for us?
Almost always. Most stores have a cart reminder and little else, and the half-built flows leak revenue quietly. We audit what exists, keep what works, and build out the rest into one connected system.
How long before the flows are live?
The first core flows usually go live within a few weeks. We build in priority order, so the highest-earning automations are working for you while the rest are still in design.
Will the flows sound like a robot wrote them?
No. Every message is written in your brand voice and designed from scratch. The whole point is that a flow should read like a note from the team, not an automated blast.
The rest of the system
How the services fit togetherLet's build the flows that carry your revenue.
Tell us about your store and we'll map the flows worth building first - and what each one is likely worth.